“If your retention is poor, then nothing else matters.” This statement by Brian Balfour should be front and center in the management discussions of every subscription-based business. Recurring revenue ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Industries across the globe are struggling to solve the ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

Budgets of companies and customers alike have been tightening by the minute, causing many businesses to ramp up their customer acquisition efforts drastically. It's an understandable reaction to tough ...

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

In this sponsored post, IR discusses the emergence of frictionless customer experience as a key business differentiator. Companies focusing on end-to-end customer journeys across multiple channels and ...