When Software as a Service (SaaS) products scale, it might be tempting to think that traditional unit economics rules no longer apply. Expectations of economies of scale further fuel this notion. Yet, ...

Even the most promising product can fail if its unit economics are off. Of course, all founders can make their own mistakes, but some missteps are more frequent — and dangerous — than others.

When private equity or strategic investors evaluate a franchise brand, they aren’t starting with the brand story, marketing campaigns or the latest tech integrations. Those matter, but they’re ...

Wendy's has significantly underperformed peers and the market, with a flat stock over 10 years and a 55% decline in the last five. Wendy's suffers from weak unit economics, a saturated U.S. footprint, ...

Starbucks Corporation SBUX is strategically reshaping its store base in North America, with management positioning strategic closures and portfolio pruning as a lever to improve underlying unit ...