Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Traditionally a mission statement is a formal summary of the aims or purposes and values of a company, organization, or individual. Purposes are the fundamental goals an organization aims to achieve, ...

One of my favorite sayings is “If you don’t know where you are going, any road will take you there.” Many Entrepreneurs and CEOs tend to forget the importance of setting a vision for their ...

Who would have ever thought that something so philosophical could be so consequential? I thought creating a mission statement and vision statement for my business would be easy enough: a little ...