The Philadelphia Water Department is dishing out more than $60,000 for a fresh logo as part of a new branding initiative. Part of the reason for the brand reboot? Customers were often mixing up PWD ...

The Water for Life Decade Logo depicts a fountain of water painted in dark blue. The fountain consists of two cupped hands rising out from an ocean of water represented by two horizontal broad wavy ...

The 150-foot tall iconic water tower at the Detroit Zoo is getting a new look in the coming weeks, along with new logos and branding changes for the organization. Detroit Zoological officials hosted ...

Facepalm: Trademark disputes over logos are routine. Most of the time, the contested brands only look passingly similar. Occasionally one comes along that has people scratching their head wondering, ...