Trade mark owners across the globe often wonder why they need to register their trade name or logo, especially when they are unclear about its worth. This is the $100m question that pop icon Lady Gaga ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on the ...

Texas Tech's distinctive brand just got a refresh. The university on Thursday revealed a new word mark — the "Texas Tech" lettering that often accompanies the beloved Double T. The new word mark ...

Kawasaki is truly a historic brand, with its existence dating back to the late 1800s. Shozo Kawasaki established the Kawasaki Tsukiji Shipyard in Tokyo, Japan, all the way back in 1878, with the ...