This limited-edition launch is sure to sell out fast. As one of Hollywood’s biggest stars, Sydney Sweeney’s resume boasts an impressive array of acting credits, tons of high-profile brand campaigns ...

Some things just can’t stay buttoned up. American Eagle has responded to critics after the brand’s new denim campaign with Sydney Sweeney caused major controversy. “‘Sydney Sweeney Has Great Jeans’ is ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

Among consumers aged 15 to 25, American Eagle Outfitters makes the most popular jeans. For years the brand’s marketing has tapped into just the right tone of what those consumers want and delivered a ...

Sydney Sweeney is starring in a new American Eagle campaign. Her previous collab with the brand played on "genes" and "jeans" and sparked backlash – but was also the most successful in the brand's ...