There are certain developments in the world of business that cannot be ignored. They revolutionize the way you work and become absolutely essential in the ways you operate. However, some developments, ...

Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out strategies that work in a cookie-free world. In contextual targeting, a ...

Contextual advertising is a modern gamechanger to modern advertising. When the first banner ad was published on hotwired.com in 1994, no one could be certain about how audiences would react as AT&T ...

The rise of GenAI has been nothing short of explosive. By March 2024, the top 40 GenAI tools were racking up nearly three billion visits a month; ChatGPT alone accounted for more than 80% of those ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The digital advertising industry is in a transformational era, with an opportunity for ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...

The meteoric explosion in demand for GenAI products shows no signs of slowing. As more big tech providers embed tools like ChatGPT or Gemini into their operating systems as standard, it’s increasingly ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Contextual AI, a new enterprise-focused AI startup founded in Palo Alto ...

In this article, we look at the pros and cons of using contextual data and behavioral data to enhance the performance of your mobile ad campaigns Find out the key differences between the two ...