“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajiv Maheshwari, cross-device technology ...

Acxiom’s data onboarder LiveRamp hopes to solve the thorny problem of identity – thorny because consumers have thousands of different identifiers. LiveRamp – which Acxiom now refers to as its ...

While retrieval-augmented generation is effective for simpler queries, advanced reasoning questions require deeper connections between information that exist across documents. They require a knowledge ...

Graph theory isn’t enough. The mathematical language for talking about connections, which usually depends on networks — vertices (dots) and edges (lines connecting them) — has been an invaluable way ...