I asked music marketing executives the same question: what is one overrated rollout move the industry should leave behind?

Social apps like TikTok and Instagram have become important in music marketing. Finding ways to break through on short-video feeds has become increasingly challenging, though. Business Insider is ...

The music business is no different from any other business in some respects. It requires a strategic marketing plan to consistently sale music and gain opportunities for their artists. The success of ...

"AI-driven campaigns can give creators back the time they need to do what they do best: create." By Megh Vakharia Most conversations around AI in music are focused on music creation, protecting ...

NEW YORK, NY - OCTOBER 10: A child is photographed watching a controversial 'Beavis and Butt-head' fire episode on television October 4, 1993 in New York City. (Photo by Yvonne Hemsey/Getty Images) ...

In the world of music marketing, personalization reigns supreme. It’s high time that the broader music industry recognizes and embraces this fact. Sometimes experimentation does not go as far as ...

In December, rapper Bbno$ posted a message on social media announcing that he was quitting music. “As you guys know, I am for the people,” he wrote. “And the people have asked me to stop making music.

Vidhi Shah has joined Zee Music Company as Director – Marketing. Announcing the move on LinkedIn, Shah said she is ‘stepping ...

Also this week: Columbia Records UK has a new A&R head, mprs Global taps a COO and more. By Chris Eggertsen Jessica Keeley-Carter was promoted to executive vp of global marketing at Warner Music Group ...

The music industry is changing rapidly, with new avenues arising for both creators and consumers every day. This begs the question: What will the music industry look like in the future? As the ...