As brands strive to find ways to stand out to increasingly fatigued consumers, they are realising the power of stepping beyond visual creative to include sonic branding. Some brands are already doing ...
Bizcommunity on MSN
Sonic branding a strategic differentiator in a distracted world
In a world of endless content and constant competition, being noticed is no longer enough. Brands have to be recognised quickly and consistently.imageIn saturated and highly competitive categories, ...
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