If you’re going to branch into the world of hair colour, you’ve got to be prepared for the aftercare. Switching out your current shampoo for a sulphate-free formula is a must for giving your colour ...

On social media, hairstylists, influencers, and everyday users have attracted thousands of views promoting sulfate-free hair routines, fueling a wave of alternatives that market themselves as “gentle” ...

Add Yahoo as a preferred source to see more of our stories on Google. Justin Toves-Vincilione, a design team elite stylist at Ulta Beauty, tells PureWow, "Sulfates are cleansing agents that aid in an ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

No one wants to go through the day with greasy hair, which is why it’s essential to use an effective shampoo that cuts through oil buildup on the scalp. But in some cases, traditional shampoos can do ...

Free from harsh detergents, the beauty mogul's go-to shampoo works to cleanse and condition your strands in just one step ...