The companies that win through positioning beat indecision, inertia and the alternatives buyers considered. That's what ...

You might hear people talk about the need for you to establish your personal brand, or you need to create a brand for your firm. You might also hear some of us talk about the need to position yourself ...

Editor's note: This article is based on a post on the author's blog. A positioning health-check will tell you how effective your B2B positioning really is—and B2B marketers desperately need a ...