A report by Qoruz reveals influencer marketing related to the IPL is projected to reach ₹700 crore by 2026, showcasing rapid ...

Leo Dryfruits & Spices Trading Limited, through its subsidiary Vandu Food Processing Private Limited, has formed a long-term ...

Morgan Stanley highlights Sun Pharma and Dr. Reddy's Laboratories as best placed to gain share, given their scale, ...

Traditionally, festive and occasion-led periods such as Holi, Eid and Mother’s Day saw brands lean heavily on TV, print and ...

Women’s Structural Power vs Marketing Reality’, the study by HerKey in association with Havas Creative India, said brands ...

D2C brands are increasingly bypassing agencies to work directly with creators, seeking lower costs, faster execution and ...

Leo Dryfruits & Spices Trading Limited has announced a landmark development through its subsidiary, Vandu Food Processing Private Lim ...

A HerKey report with Havas Creative India found that in women-led categories like fashion, personal care, FMCG and retail, ...

Haldar joins the company from ADF Foods, where she most recently served as Head of Marketing - India & International.

Jhaveri takes charge of marketing for Malaysia, Indonesia, Singapore and Brunei, drawing on over 15 years of experience in ...

India's top FMCG companies are facing slow growth despite a strong economy. To revive their fortunes, they need to embrace digital strategies. The article suggests adopting a 'Brand-as-a-Platform' ...

In a revolutionary step towards sustainable manufacturing, reducing plastic pollution, and creating local jobs, Britol and ...