PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data ...

SEO and PPC are separate marketing channels that each have unique roles and purposes. But that doesn’t mean you have to choose between SEO and PPC. You can benefit from both SEO and PPC. SEO and PPC ...

AI has been a part of PPC for years through features like smart bidding and audience targeting. But in the past 12-18 months, its influence has expanded – reshaping how PPC managers plan, execute, and ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Paid search is a great tool for advertising your business, but getting started can feel overwhelming and complicated. Yes, many tools are at your disposal, but expert knowledge is not the only way to ...

Show leaders how PPC performed, why results changed, and what to do next, with the context and clarity they need for 2026 planning.

Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basic of how to purchase ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide ...