What is martech and marketing technology?
Apr 15, 2025 · Martech (a.k.a., marketing technology, marketing software and platforms) is technology employed in the service of marketing.
MarTech: What It Is, Why It's Important, and Relevant Careers
Nov 29, 2025 · Marketing technology, or martech, refers to specialized software applications that help build, automate, track, and enhance marketing efforts. Semrush, HubSpot, and Google Trends are …
What is Marketing Technology and Martech? - Marketing Evolution
Jul 20, 2022 · Marketing technology, also known as MarTech, describes a range of software and tools that assist in achieving marketing goals or objectives. When a marketing team utilizes a grouping of …
What Is MarTech? Defining Marketing Technology Crucial To …
Jan 10, 2025 · Marketing Technology, or MarTech, refers to the array of marketing software, tools, and technologies used to optimize, execute, and measure marketing campaigns and initiatives.
What Is Marketing Technology (MarTech)? Types and Benefits
Dec 16, 2025 · Learn what marketing technology (MarTech) is, explore its types, discover MarTech benefits and consider tips you can use when integrating marketing technology.
Boost Martech Performance and Prepare for AI | Gartner
Martech — short for marketing technology — includes the platforms and tools marketers use to plan, execute and measure campaigns. For CMOs, martech is essential to drive customer engagement, …
What is Martech? A Complete Guide to Marketing Technology
Jul 7, 2025 · Martech refers to tools that use technology to optimize marketing efforts. Learn how it can help you achieve your marketing objectives.
Marketing technology: What it is and how it should work
Good marketing technologists strive to understand the context of the technology. They’re passionate about reimagining what marketing can do in a digital world. They help nontechnical marketers craft …
Guide to Marketing Technology (Martech): Stack Approaches, Key ...
Jul 19, 2024 · Marketing Technology (MarTech) is an essential component to powering, from trends to top tools, in this comprehensive guide for businesses.
What Is MarTech? How Is It Used? | Built In
Martech, short for marketing technology, is a broad term that includes any software or digital tools that help marketers get people educated and excited about an organization’s products and services.