Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, behaviors, geography, or...

In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers, known as segments.

Mar 13, 2026 · Learn what segmentation means, the four main types, and how businesses use it to better understand and reach their audiences.

Jun 16, 2025 · Master 14 types of segmentation with definitions and real-world examples. Learn how to use market, audience, and customer segmentation to drive better marketing results.

May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for …

Oct 14, 2020 · Understanding segmentation starts with learning about the various ways you can segment your market as well as different types of market segmentation. There are four primary …

Apr 22, 2026 · Market segmentation is the process of dividing potential customers into smaller groups based on shared characteristics like age, location, income, or buying habits.

Dec 10, 2025 · Market segmentation is the process of dividing a target market into distinct groups based on shared characteristics such as demographics, behaviors, or needs. This allows businesses to …

Mar 29, 2026 · Market segmentation is the process of dividing a broad target market into smaller, more defined groups of consumers who share similar characteristics, needs, or behaviors. The concept …

Jan 24, 2024 · Today, the Segmentation, Targeting and Positioning (STP marketing) model is a familiar strategic approach in modern marketing.