The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of …

The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes).

We were established in 1962 to keep UK advertising ‘legal, decent, honest and truthful’. Find out more about how our role and work has developed over the years.

The UK Advertising Codes, published rulings and further information around our review processes and sanctions.

Learn more about the ASA and CAP, including how we're funded, the co and self-regulation system, our strategy and performance.

The UK Advertising Codes lay down rules for advertisers, agencies and media owners to follow.

The ASA can investigate complaints about most medicines advertising. However, if we aren't able to deal with a particular problem we may refer you to the Medicines and Healthcare products …

In 1962, CAP established the ASA as the independent advertising regulator under the newly created Code. The Authority was set up to supervise the working of the new self-regulatory …

The self-regulatory system comprises three bodies: the Advertising Standards Authority (ASA), the Advertising Standards Board of Finance (ASBOF) and the Committee of Advertising …

The Code is enforced by the Advertising Standards Authority, who can take steps to remove or have amended any ads that breach these rules. Please remember that the Advertising Codes …