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You can have the best booth design on the floor… but none of it matters if your team’s energy tells attendees to walk right past. Body language is the FIRST thing people notice — long before your signage, demos, or pitch. A few things I always coach: ✨ Stand at the front — not huddled in the back ✨ Open posture, ready to welcome ✨ No crossed arms, slouching, or phone scrolling ✨ Make eye contact and greet people with authentic enthusiasm Because here’s the truth: Booth staff are your brand. They
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