Summary of "Principles of Marketing" by Philip Kotler... | Filo
Summary of "Principles of Marketing" by Philip Kotler... | Filo
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Philip Kotler, popularly known as the father of modern marketing, and renowned authors Gary Armstrong, Sridhar Balasubramanian and Prafulla Agnihotri, have laid out key principles that form the foundation of successful marketing strategies. ​​ The latest edition of Principles of Marketing provides a comprehensive overview with an emphasis on the role of social media and major trends and shifting forces that impact marketing in today's dynamic world. Know More: https://bit.ly/44MVtFO When you're
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