Penetration Pricing adalah strategi penetapan harga dengan memasang harga awal sangat rendah saat produk/jasa pertama kali masuk pasar, dengan tujuan cepat menarik banyak pelanggan dan merebut market share. Setelah pasar terbentuk dan pelanggan sudah terbiasa, harga bisa naik bertahap atau keuntungan diambil dari volume penjualan, repeat order, atau produk lanjutan. Contoh Kasus Sederhana (UMKM) Kasus: Toko Minuman Kopi Literan Harga pasar: Rp25.000/liter Harga penetration: Rp15.000/liter Target
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