IRU is not just a condiment it’s an economy. In Yoruba history, food was trade, and trade was power. From ọjà markets to long-distance exchange routes, indigenous products like IRU moved wealth across towns and sustained generations. In Ìlesà, Osun State, we met Ìyá Afín Ayéni, a custodian of indigenous knowledge and a living archive of Yoruba food commerce. Her story reveals how tradition, trade, and community create real financial freedom. Motherland Reality TV is taking you into the world we