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Filming content while making lunch. That’s the reality when you’re building a watch business from the ground up. Last week in Hatton Garden someone asked me something interesting: “Are you a watch dealer… or a Rolex dealer?” And it actually made me stop and think about the future of my business. Because the truth is Rolex dominates the market. They sell quickly, but margins are usually tighter. Other brands like Breitling, Tudor, Omega, Cartier and Longines often take longer to sell, but the mar
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